Decoy

Simple

Brokers

If you are an insurance broker needing to increase sales while reducing paper work, look no further…

FORMS >

Solutions

Streamline applications end-to-end with intelligent forms designed for brokers and their clients.

FORMS >

Insurer's

If you are an insurer needing to increase sales while reducing paper work, look no further…

SEASONALIFE >

Brokers

Smart distribution tooling that closes the loop between quote, bind and policy issue.

KOMPASS >

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Intelligent

Case Studies

We worked with AIA

Reimagining distribution for one of Asia's largest insurers — paperless from quote to issue.

KOMPASS >

Case Studies

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CASE >

Case Studies

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Case Studies

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Intelligence

Explore our case studies focusing on the product in the real world situation and how it helped our clients.

InsurTech Insights

Overview
Today
Quotes
1,284
+12%
Bound
342
+4%
Lapsed
27
-8%

Spark — dashboards, catalogue & API tester

An interactive peek at Spark: insurer dashboards, a product catalogue and a live API tester — all in one workspace.

InsurTech Insights

Paperless distribution for AIA

Decoy's intelligent forms engine and policy logic powering AIA agents end-to-end.

InsurTech Insights

12-page PDFs replaced

Brokers cut submission time by 70% with smart digital flows and conditional logic.

InsurTech Insights

Embedded wellness in banking

An end-to-end wellness journey embedded inside HSBC's digital banking experience.

InsurTech Insights

Life beyond the seasons

Coverage that adapts as life changes — designed with insurers, built by Decoy.

InsurTech Insights

Smart underwriting at scale

Simple logic, intelligently designed, cohesively built.

InsurTech Insights

Distribution reimagined

We make insurance faster — one workflow at a time.

Smart

InsurTech Insights

Simple logic, intelligently designed, cohesively built… Our team shares insight on how we did this…

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InsurTech Insights

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InsurTech Insights

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InsurTech Insights

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Smart coherence

Explore our case studies focusing on the product in the real world situation and how it helped our clients.

Simple logic, intelligently designed, cohesively built… Our team shares insight on how we did this…

WATCH THIS SPACE >

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Insurance

Simple logic, intelligently designed

How we built cohesive flows for major insurers, with policy logic that just works.

Brokers

Distribution reimagined

Brokers close more business with intelligent quote-to-bind tooling.

Actuaries

Models you can ship

Excel-native logic deployed as production APIs — no rewrites, no surprises.

Coming soon

Decoyly built

Watch this space for the next chapter in InsurTech delivery.

Coming soon

Faster than yesterday

We make insurance faster — every release, every quarter.

Our partners

What our partners say… Don't just take our word for it.

Jonny

Flash World

"They were great and we had a solution that did this and that — fast, focused, and built around our brokers."

Read the Case Study >

Mei

Northwind Re

"Decoy rebuilt our submissions journey end-to-end. Cycle time dropped by more than half."

Read the Case Study >

Arun

Pacific Life

"Genuine partners — they sat with our actuaries until the model worked exactly the way we needed."

Read the Case Study >

Sara

AIA

"From discovery to launch, the team kept everything moving. The product feels truly ours."

Read the Case Study >

Tom

HSBC Wellness

"Embedded our wellness flow inside the bank app — beautiful, performant, and fully compliant."

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Priya

Manulife

"They turned a 12-page form into a delightful 3-minute conversation. Conversion is up 40%."

Read the Case Study >

Jonny

Flash World

"They were great and we had a solution that did this and that — fast, focused, and built around our brokers."

Read the Case Study >

Mei

Northwind Re

"Decoy rebuilt our submissions journey end-to-end. Cycle time dropped by more than half."

Read the Case Study >
AIA
HSBC
Prudential
Swiss Re
Manulife
Zurich

Our process

Step 1

Insights

Step 2

Actuarial Science

Step 3

Data Science

Step 4

Design

Step 5

Develop

Step 6

Implement

Smart People / Talent

We're building a steady team… Looking for an exciting challenge? Look no further. We believe in a transparent and open culture, and we'd love for you to join us.

The team and our culture

Decoy

Culture

What it's like at Decoy? A transparent and open culture built around brilliant teams.

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Insurtech

Vision

Where are we heading? Building the next decade of insurance distribution.

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Talent: join us we are a-grow

A diverse range of roles open right now — we'd love to talk.

Quantitative analyst

Join us

Full-stack developer

Join us

Quantitative analyst

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UI Designer

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Get in touch

Have a new idea / opportunity but can't find the right team? Just pop us an email or fill in the contact form below and we'll be back in touch.

How can we help?